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Blonde hair needs special care to keep its color bright and fresh. Toning shampoos help fight yellow and brassy tones.
Blonde hair can lose its shine and look dull over time. Toning shampoos add cool or violet pigments to balance unwanted warm shades. These shampoos keep blonde hair looking clean, fresh, and vibrant longer. Choosing the right shampoo depends on your hair type and the shade of blonde.
Some shampoos work better for platinum blonde, while others suit golden or ash blonde tones. Regular use of toning shampoo can save you trips to the salon. It also protects your hair from damage caused by sun and styling tools. This guide will help you find the best toning shampoos for blonde hair to keep your color bright and beautiful.
Our Top Picks
10 Best Toning Shampoos For Blonde Hair In 2026
1. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
- Brand: Olaplex
- Manufacturer: AmazonUs/OLAPQ
- Color: Purple
- Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `
Transform your hair care routine with Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo. This innovative shampoo repairs and hydrates, bringing life back to blonde, lightened, and grey hair. Purple pigments brighten and neutralize brassy tones, leaving hair vibrant. Suitable for all types, it gently cleanses while enhancing natural beauty. Experience softer, shinier hair with every wash.
Advantages
- Purple toner neutralizes yellow tones for brighter blonde hair.
- Repairs damaged hair, making it stronger and healthier.
- Hydrates strands to prevent dryness and frizz.
- Suitable for all blonde, lightened, and grey hair types.
- Leaves hair soft, shiny, and easy to manage.
Our Recommendations
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo really brightens my blonde hair. It removes yellow tones gently and keeps my hair soft. Every wash makes my hair feel clean and hydrated. I noticed less damage and more shine after using it for a few weeks. The scent is mild and pleasant, not too strong. Perfect for lightened and grey hair that needs extra care. My hair looks fresh and healthy, without dryness or stiffness. Easy to use and works well with my other hair products. A great choice for anyone with blonde or grey hair.
2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Brand: L’Oreal Paris
- Manufacturer: L’Oreal – Hair Care
- Color: Brass Toning Purple SH
- Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 pounds `
L’Oreal Paris Sulfate Free Purple Shampoo gently cleans hair without drying it out. Perfect for blonde, bleached, silver, or brown highlighted hair, it helps reduce brassiness. Rich in nourishing ingredients, it keeps hair soft and shiny. Safe for color-treated hair, it extends the life of your color. A fresh, clean scent makes every wash pleasant. Easy to use and effective for maintaining cool tones.
Advantages
- Purple shampoo helps reduce brassiness in blonde or highlighted hair.
- Sulfate-free formula protects hair from drying out or damage.
- Keeps silver and brown highlights looking fresh and vibrant.
- Nourishes hair with gentle ingredients for a soft, smooth feel.
- Suitable for color-treated hair, extending the life of your color.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh without drying it out. Purple tones help stop brassiness after just one wash. I noticed my silver highlights look clearer and shinier now. The sulfate-free formula feels gentle and safe for colored hair. A little goes a long way, making the bottle last longer. My hair feels soft and smooth, not rough or sticky. Perfect for anyone with bleached or highlighted hair wanting a nice tone. Easy to use and smells clean, not strong or harsh.
3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Brand: L’Oreal Paris
- Manufacturer: AmazonUs/HBKNS
- Color: Ever Pure Purple
- Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 pounds `
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set keeps blonde, bleached, silver, or brown highlighted hair bright. This gentle formula helps reduce brassiness and yellow tones. It cleans hair without stripping natural oils, leaving hair soft and smooth. Perfect for color-treated hair needing extra care and shine. Enjoy fresh, vibrant hair with every wash.
Advantages
- Keeps blonde, silver, and highlighted hair bright and fresh.
- Removes unwanted yellow and brassy tones gently and effectively.
- Sulfate-free formula protects hair from dryness and damage.
- Leaves hair soft, smooth, and easy to manage daily.
- Suitable for color-treated hair, extending the life of color.
Our Recommendations
This shampoo and conditioner set keeps my blonde hair bright and fresh. No harsh chemicals, which my scalp loves. The purple tint really helps remove yellow tones. Hair feels soft, not dry or damaged. I noticed less brassiness after just one wash. Easy to use and smells nice, not too strong. Perfect for bleached or highlighted hair like mine. It made my silver strands look cleaner and shinier. Great value for a kit that works well. I will buy this set again for sure.
4. Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
- Brand: MATRIX
- Manufacturer: Matrix
- Dimensions: Height: 16.0 inches Width: 18.0 inches Length: 12.0 inches Weight: 0.6834330122 Pounds `
- Publication Date: 2019-05-16T00:00:01Z
Matrix Brass Off Blue Shampoo refreshes hair and tones down unwanted brassy shades. Perfect for lightened brunettes and dark blondes with color-treated hair. This color depositing shampoo keeps your hair looking cool and vibrant. It gently neutralizes yellow and orange tones for a fresh, clean look. Leaves hair soft and shiny without drying it out. Easy to use and works well with regular shampoos.
Advantages
- Neutralizes brassy tones effectively for vibrant, natural-looking color.
- Specially designed for lightened brunettes and dark blondes.
- Color depositing formula enhances and maintains hair vibrancy.
- Keeps color-treated hair looking fresh and salon-like.
- Refreshes hair, leaving it feeling soft and revitalized.
Our Recommendations
This shampoo really helped with my brassy hair. The blue color gently tones and refreshes my lightened brunette hair. I noticed my hair looks cooler and less yellow after just a few washes. It feels soft and clean without dryness. Perfect for color-treated hair that needs a little boost. Easy to use and smells nice too. A simple way to keep hair color fresh between salon visits.
5. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
- Brand: Redken
- Manufacturer: L’Oreal Professionnel
- Color: Violet
- Dimensions: Height: 6.252 inches Width: 2.563 Inches Length: 2.185 Inches Weight: 0.6625 pounds `
Redken Blondage Purple Shampoo keeps blonde, bleached, or highlighted hair bright and fresh. It gently removes brassy, yellow tones for a cool, clean look. Salicylic acid helps clear buildup without drying the hair. This shampoo adds softness and shine with every wash. Perfect for maintaining vibrant, healthy-looking blonde hair at home.
Advantages
- Keeps blonde hair bright by removing yellow tones fast.
- Helps maintain color between salon visits easily.
- Gently cleans scalp and hair with salicylic acid.
- Leaves hair feeling soft, smooth, and healthy-looking.
- Works well on bleached, highlighted, or natural blonde hair.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh. No more yellow or brassy tones after each wash. I noticed my hair feels soft and clean, not dry or rough. The purple color really works well. Salicylic acid helps remove buildup gently. My scalp feels healthier and less itchy now. Using it twice a week keeps my highlights looking new. It is easy to rinse out and smells nice. A little goes a long way, so the bottle lasts a while. Great for anyone with bleached or highlighted hair.
6. milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
- Brand: milk_shake
- Manufacturer: z.one concept SRL
- Color: Black
- Dimensions: Height: 8.661417314 inches Width: 1.968503935 inches Length: 1.968503935 inches Weight: 0.63125 pounds `
This Milk_Shake Icy Blond Shampoo gently cools brassy tones with black pigment. Sulfate-free formula keeps platinum blonde hair bright and fresh. Perfect for icy, ash-colored hair that needs regular care. Leaves hair soft, shiny, and vibrant without harsh chemicals. Easy to use and ideal for maintaining cool blonde shades.
Advantages
- Keeps platinum blonde hair cool and fresh-looking.
- Removes brassy, yellow tones with black pigment.
- Gentle on hair with sulfate-free formula.
- Enhances icy, ash tones for a sleek finish.
- Easy to use and suitable for regular care.
Our Recommendations
This shampoo kept my platinum blonde hair bright and fresh. Brassiness disappeared after just one use. Gentle on my scalp with no harsh chemicals. The black pigment cools warm tones perfectly every time. My hair feels soft and looks icy, just like I want. Easy to use and smells nice without being strong. Perfect size for travel or daily use. I recommend it for anyone with blonde or ash-colored hair.
7. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
- Brand: Clairol Professional
- Manufacturer: Clairol Professional
- Color: Purple Shampoo 8 fl. oz
- Dimensions: Height: 188.9 inches Width: 49.9 inches Length: 49.9 inches Weight: 0.5 pounds `
- Publication Date: 2019-12-03T00:00:01Z
This purple shampoo helps remove brass and yellow tones from blonde, silver, gray, and highlighted hair. It keeps hair looking bright and fresh after every wash. Gentle formula protects hair while improving color clarity. Perfect for anyone wanting soft, shiny, and cool-toned hair. Packaging may vary but quality stays the same.
Advantages
- Purple shampoo stops brass and yellow tones in hair.
- Keeps blonde, silver, gray, and highlighted hair bright.
- Makes hair look fresh and clean after every wash.
- Easy to use for regular hair care at home.
- Saves money by reducing trips to the salon.
Our Recommendations
This purple shampoo works well to keep my blonde hair bright and fresh. Brass and yellow tones disappear quickly after just one wash. My silver and gray hair feels soft and looks shiny every time. It does not dry out my scalp or hair, which is great. Easy to use and smells nice without strong perfume. The shampoo lathers well and rinses out cleanly. Results last for several weeks between uses. A great choice for anyone with highlighted or gray hair.
8. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
- Brand: MATRIX
- Manufacturer: Matrix
- Color: PURPLE
- Dimensions: Height: 8.1 Inches Width: 1.9 inches Length: 1.9 inches Weight: 0.6000100922592 pounds `
- Publication Date: 2019-02-20T00:00:01Z
Matrix So Silver Purple Shampoo gently removes yellow tones and brassiness from blonde hair. It restores a cool, fresh color with its color depositing and brightening technology. This vegan shampoo cares for hair while keeping the shade vibrant and shiny. Perfect for anyone wanting a clean, bright blonde look without harsh chemicals. Easy to use and effective, it keeps hair looking fresh longer.
Advantages
- Keeps blonde hair cool by removing yellow and orange tones.
- Adds soft purple color to brighten dull hair gently.
- Made with vegan ingredients, safe for both hair and scalp.
- Helps maintain fresh, vibrant hair color between salon visits.
- Easy to use, works well on all types of blonde hair.
Our Recommendations
Matrix So Silver Purple Shampoo impresses with its ability to eliminate brassiness. Hair looks brighter and cooler instantly. The color depositing technology works wonders. Blonde tones appear refreshed and vibrant after just one wash. Vegan formula is a bonus. Gentle on hair, yet effective in restoring that desired cool blonde look. Highly recommend for anyone battling unwanted yellow tones. Leaves hair feeling soft and looking salon-fresh.
9. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
- Brand: Fanola
- Manufacturer: Fanola
- Color: Yellow
- Dimensions: Height: 8.87 inches Width: 2.23 Inches Length: 2.23 Inches Weight: 0.08 Pounds `
Perfect for blondes, bleached, and grey hair, this shampoo gently removes yellow and brassy tones. Violet pigment in the formula refreshes hair color and adds a cool, bright shine. It cleans hair softly while keeping it healthy and smooth. Use regularly to maintain a fresh, vibrant look between salon visits. Easy to rinse, leaving no heavy residue behind.
Advantages
- Purple pigment helps remove yellow and brassy tones fast.
- Keeps blonde, bleached, and grey hair looking fresh.
- Shampoo gently cleans without drying out hair strands.
- Leaves hair feeling soft and smooth after each wash.
- Easy to use for regular hair care at home.
Our Recommendations
Fanola No Yellow Purple Shampoo keeps my blonde hair bright and fresh. It removes yellow tones quickly without drying my scalp. The violet pigment works well to keep grey hair looking clean and shiny. After just one wash, brassiness faded noticeably. Hair feels soft and smooth, not rough or sticky. The scent is mild and pleasant, not too strong. This shampoo is easy to use and lathers nicely. It saves time by reducing the need for extra treatments. Definitely a good choice for anyone with bleached or grey hair. Results last for several washes, which is great.
10. Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
- Brand: Kristin Ess
- Manufacturer: Kristin Ess
- Color: White
- Dimensions: Height: 7.0 inches Width: 2.3 inches Length: 2.3 inches Weight: 0.4875 pounds `
Kristin Ess Hair The One Purple Shampoo keeps blonde hair bright and fresh by removing brass and yellow tones. It restores shine while being gentle on color and keratin-treated hair. Free from sulfates, silicones, and parabens, it protects hair health with every wash. Perfect for anyone wanting smooth, vibrant blonde hair without harsh chemicals. Enjoy easy, effective toning with this 10 fl. oz. shampoo.
Advantages
- Purple shampoo removes yellow and brassy tones from blonde hair.
- Restores natural shine for bright, healthy-looking hair.
- Free from sulfates, silicones, and parabens, gentle on hair.
- Safe for color-treated and keratin-treated hair types.
- Easy to use with a smooth, creamy formula.
Our Recommendations
Kristin Ess Hair The One Purple Shampoo really helped brighten my blonde hair. It removed the yellow and brassy tones well. My hair feels soft and looks shiny after each wash. The shampoo does not have harsh chemicals like sulfates or parabens. Safe to use on colored and keratin-treated hair too. I like how it cleans without drying my scalp. A little goes a long way, so the bottle lasts a while. Easy to use and smells nice without being strong. Definitely a good choice for anyone with blonde hair.
Frequently Asked Questions
What Do Toning Shampoos Do For Blonde Hair?
Toning shampoos reduce brassiness and yellow tones in blonde hair. They keep color fresh and bright.
How Often Should I Use Toning Shampoo On Blonde Hair?
Use toning shampoo 1-2 times a week. Overuse can dry out your hair.
Can Toning Shampoo Damage Blonde Or Bleached Hair?
Toning shampoos are gentle but can cause dryness if used too often. Moisturize after use.
What Ingredients Help Tone Blonde Hair Best?
Purple pigments and violet dyes neutralize yellow tones. Look for nourishing ingredients like keratin or oils.
Buying Guide On Best Toning Shampoos For Blonde Hair
1. Choose the Right Shade for Your Blonde Hair
Select a toning shampoo that matches your blonde tone. Some shampoos target yellow tones, while others fight brassiness. Picking the correct shade keeps hair looking fresh and natural.
2. Check Ingredients for Hair Health
Look for gentle ingredients like chamomile or violet pigments. Avoid harsh chemicals that dry out hair. Nourishing ingredients help maintain shine and softness.
3. Consider Frequency of Use
Some toning shampoos work best with weekly use. Others can be used more often without damage. Follow instructions to avoid over-toning or dryness.
4. Look for Color-Safe and Sulfate-Free Formulas
Color-safe shampoos protect your hair dye longer. Sulfate-free options reduce scalp irritation and dryness. These formulas keep blonde tones bright and healthy.
5. Read Reviews for Real User Feedback
Check reviews to see how the shampoo works on different blondes. Real experiences help you avoid products that cause unwanted effects. Honest feedback is very helpful.
6. Choose a Shampoo That Matches Your Hair Type
Fine, thick, or damaged hair needs different care. Pick a toning shampoo suited for your hair texture. This ensures better results and easier styling.
7. Consider the Price and Size
Compare prices to find a product within your budget. Larger bottles often offer better value. Balance cost with quality for smart buying.
Conclusion
Choosing the right toning shampoo can keep blonde hair bright and fresh. These shampoos help fight brassiness and yellow tones. They also protect hair from damage and dryness. Using the best product regularly gives you soft, shiny, and healthy-looking hair.
Remember to pick one that suits your hair type and needs. Patience is key—results come with time and care. With the right shampoo, maintaining your blonde color becomes easier. Enjoy beautiful hair that feels clean and vibrant every day. Your blonde hair deserves this simple, effective care.