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Purple shampoos help keep blonde hair bright and fresh. They stop yellow tones from making hair look dull.
Blonde hair often turns brassy or yellow after washing. Purple shampoo cancels out these unwanted tones. Using the right shampoo keeps your hair color cool and shiny. Not all purple shampoos work the same. Some are gentle for daily use, while others work better for occasional touch-ups.
Choosing the best one depends on your hair type and how often you wash it. This guide shares top purple shampoos for blonde hair to help you maintain a beautiful, natural look.
Our Picks
10 Best Purple Shampoos For Blonde Hair Of 2025
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Brand: L’Oreal Paris
- Manufacturer: AmazonUs/HBKNS
- Color: Ever Pure Purple
- Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 pounds `
Transform dull hair with the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set. Perfect for blonde, bleached, silver, or brown highlighted hair. This set gently neutralizes brassiness, leaving hair vibrant and fresh. Free from harsh sulfates, it respects your hair’s natural balance. Enjoy soft, manageable hair with a radiant shine. Ideal for maintaining your hair’s beautiful tone.
Advantages
- Protects hair color by gently removing brassiness and yellow tones.
- Nourishes and strengthens hair without stripping natural oils.
- Suitable for blonde, silver, bleached, and highlighted hair types.
- Keeps hair soft, smooth, and shiny after every wash.
- Free from sulfates, making it safe for sensitive scalps.
Our Recommendations
This shampoo and conditioner set keeps my blonde hair bright and fresh. No more yellow tones after using it twice. Hair feels soft and clean without dryness. Purple color in the shampoo helps remove brassiness well. Sulfate-free formula is gentle and does not irritate my scalp. Easy to use and smells nice but not too strong. Works great for bleached and highlighted hair like mine. I noticed less fading after each wash. A good choice for anyone with color-treated hair.
2. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
- Brand: Redken
- Manufacturer: L’Oreal Professionnel
- Color: Violet
- Dimensions: Height: 6.252 inches Width: 2.563 Inches Length: 2.185 Inches Weight: 0.6625 pounds `
Redken Blondage Purple Shampoo gently removes brassy tones from blonde, bleached, or highlighted hair. It keeps color fresh and vibrant with regular use. Salicylic acid helps cleanse the scalp and hair thoroughly. This shampoo adds softness and shine without drying hair out. Perfect for maintaining cool, bright blonde shades at home.
Advantages
- Keeps blonde hair bright by removing yellow tones quickly.
- Helps maintain color after bleaching or highlighting treatments.
- Gently cleanses scalp and hair with salicylic acid.
- Adds a soft purple tint to neutralize brassiness.
- Easy to use shampoo that fits into any hair routine.
Our Recommendations
Bright blonde hair stays fresh and cool with this shampoo. It removes yellow tones quickly. Hair feels soft and clean after each wash. A little shampoo goes a long way, making it last longer. Easy to use and smells nice without being strong. Perfect for bleached or highlighted hair that needs care. Keeps my color looking natural and vibrant every day. No harsh chemicals, so scalp feels healthy and calm. This shampoo fits well into my hair routine. Definitely a good choice for maintaining blonde hair color.
3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Brand: L’Oreal Paris
- Manufacturer: L’Oreal – Hair Care
- Color: Brass Toning Purple SH
- Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 pounds `
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo gently removes brassiness from blonde, bleached, silver, or brown highlighted hair. It keeps hair color fresh and vibrant without harsh chemicals. This shampoo also nourishes and strengthens hair for a smooth, healthy look. Ideal for color-treated hair, it helps maintain cool tones longer. Sulfate-free formula is kind to your scalp and hair. Perfect for regular use to brighten and refresh your color.
Advantages
- Purple shampoo gently removes brassiness from blonde and silver hair.
- Sulfate-free formula protects hair from drying out or damage.
- Keeps brown highlights looking fresh and vibrant for longer.
- Nourishes hair with natural ingredients, leaving it soft and smooth.
- Suitable for color-treated hair, helping maintain color brightness.
Our Recommendations
This purple shampoo keeps my blonde hair bright and fresh without drying it out. I notice less brassiness after just a few washes. The sulfate-free formula feels gentle and safe for my bleached hair. It also works well on my silver highlights, making them look shiny and clean. Easy to use and smells nice, too. A good choice for anyone with colored or highlighted hair.
4. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
- Brand: MATRIX
- Manufacturer: Matrix
- Color: PURPLE
- Dimensions: Height: 8.1 inches Width: 1.9 inches Length: 1.9 inches Weight: 0.6000100922592 Pounds `
- Publication Date: 2019-02-20T00:00:01Z
Matrix So Silver Purple Shampoo removes brassiness and keeps blonde hair cool and fresh. Its color depositing and brightening technology helps maintain a vibrant tone. This vegan shampoo gently cleanses without harming hair or the environment. Perfect for blondes wanting clear, shiny hair with every wash. Easy to use and great for regular care.
Advantages
- Experience vibrant, cool blonde tones with reduced brassiness quickly.
- Color depositing technology enhances and brightens your hair color effectively.
- Vegan formula ensures cruelty-free, eco-friendly hair care.
- Enjoy soft, manageable hair with every wash.
- Easy-to-use solution for maintaining beautiful, blonde hair.
Our Recommendations
Matrix So Silver Purple Shampoo works great to remove yellow tones from blonde hair. Hair feels soft and looks brighter after just one wash. The purple color helps keep blonde hair cool and fresh between salon visits. It has a nice, gentle scent and does not dry out hair. Vegan formula is a plus for those who care about ingredients. Easy to use and rinses out quickly without leaving residue. Helps maintain a clean, shiny blonde color every time. Perfect for anyone wanting to fight brassiness simply at home.
5. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
- Brand: Clairol Professional
- Manufacturer: Clairol Professional
- Color: Purple Shampoo 16 fl. oz
- Dimensions: Height: 230.0 inches Width: 61.5 inches Length: 61.5 inches Weight: 0.75 pounds `
Clairol Professional Shimmer Lights Purple Shampoo gently removes brassiness and yellow tones. Perfect for blonde, silver, gray, and highlighted hair. Keeps hair looking bright and fresh after every wash. Purple pigments balance warm colors for a cool, clean shine. Easy to use and works quickly to improve hair color.
Advantages
- Purple shampoo stops brassiness and yellow tones fast.
- Keeps blonde, silver, gray, and highlighted hair bright.
- Cleans hair gently without drying or rough feeling.
- Makes hair color look fresh and shiny longer.
- Easy to use in regular hair washing routine.
Our Recommendations
This shampoo really helps keep my blonde hair bright and fresh. Brass and yellow tones disappear quickly. I love how it makes my silver hair look shiny and clean. The scent is light and not too strong. After using it a few times, my highlights look much better. It feels gentle and does not dry out my scalp. Great for anyone with gray or highlighted hair. Packaging may vary, but the product works well every time. Easy to use and saves money on salon visits. Definitely a good choice for neutralizing unwanted tones.
6. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
- Brand: Olaplex
- Manufacturer: AmazonUs/OLAPQ
- Color: Purple
- Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo helps keep blonde, lightened, and grey hair bright. It repairs damaged hair while adding moisture for a soft feel. Purple tones reduce brassiness and keep colors fresh longer. Gentle enough for daily use, it leaves hair smooth and healthy-looking. A great choice to care for light hair with ease.
Advantages
- Purple tone helps remove yellow and brassy shades fast.
- Repairs damaged hair for a stronger, healthier look.
- Hydrates strands to keep hair soft and smooth.
- Brightens blonde, lightened, and grey hair beautifully.
- Gentle formula suits all hair types without dryness.
Our Recommendations
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo really helps keep my blonde hair bright. It cleans gently and leaves my hair feeling soft. The purple tone stops my hair from looking yellow or brassy. I noticed my hair looks healthier and more shiny after a few uses. It also helps repair damage from coloring and heat styling. The scent is mild and fresh, not too strong. Great for anyone with blonde, lightened, or grey hair wanting to maintain color. Easy to use and works well every time.
7. Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Chromasilk Enhances Shine & Protection | Vegan, Paraben & Sulfate Free | 10 Fl Oz
- Brand: Pravana
- Manufacturer: PRAVANA
- Color: Purple
- Dimensions: Height: 2.07 inches Width: 5.75 inches Length: 2.07 inches
Pravana The Perfect Blonde Purple Toning Shampoo gently removes brassy and yellow tones from color-treated hair. Its Chromasilk formula adds shine and protects hair color for longer-lasting vibrancy. Free from parabens and sulfates, this vegan shampoo keeps hair healthy and soft. Enjoy bright, fresh blonde hair with every wash. Perfect for maintaining a cool, clean tone without harsh chemicals.
Advantages
- Neutralizes brassy and yellow tones for a fresh blonde look.
- Protects color-treated hair while enhancing natural shine.
- Contains Chromasilk to keep hair smooth and healthy.
- Free from parabens and sulfates, safe for daily use.
- Vegan formula supports hair care without harsh chemicals.
Our Recommendations
Pravana The Perfect Blonde Purple Toning Shampoo works well to remove brassy, yellow tones. Hair feels soft and looks shiny after use. Color stays fresh longer with this shampoo. It is gentle and safe for color-treated hair. Free from parabens and sulfates, it suits sensitive scalps. The purple color in the shampoo neutralizes unwanted warmth easily. Hair feels clean without dryness or stiffness. A little amount goes a long way, making it last. Pleasant scent that is not too strong. Perfect for keeping blonde hair bright and healthy.
8. Milk_shake Silver Shine Purple Shampoo for Blonde Hair – Blonde Toner for Brassy Hair 100% SLES-Free, 10.1 Fl Oz
- Brand: milk_shake
- Manufacturer: z.one concept SRL
- Color: Purple
- Dimensions: Height: 8.661417314 inches Width: 1.968503935 inches Length: 1.968503935 inches Weight: 0.63125 Pounds `
Silver Shine Purple Shampoo by Milk_shake brightens blonde hair and reduces brassy tones effectively. This shampoo is gentle, with 100% SLES-free formula that cleans without drying hair. Ideal for blonde tones, it keeps hair looking fresh and vibrant after every wash. Easy to use and safe, it helps maintain cool, shiny blonde shades at home. Perfect for anyone wanting soft, healthy-looking hair without harsh chemicals.
Advantages
- Purple shampoo tones blonde hair, reducing yellow and brassy shades.
- SLES-free formula protects hair from harsh chemicals and dryness.
- Leaves hair shiny and soft without weighing it down.
- Helps maintain cool, bright blonde color between salon visits.
- Easy to use and gentle, suitable for regular hair care.
Our Recommendations
Blonde hair often turns brassy. Milk_shake Silver Shine Purple Shampoo saves the day. It’s a true color savior. The shampoo smells great. No harsh chemicals here. It’s 100% SLES-free, which is a bonus. Hair feels soft after every wash. The purple pigment works wonders on dull tones. Easy to use. Just apply, lather, and rinse. Results are quick, and the bottle lasts long. A must-have for maintaining vibrant blonde hair. Highly recommend for anyone battling brassiness.
9. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz
- Brand: Paul Mitchell
- Manufacturer: John Paul Mitchell Systems
- Color: Purple
- Dimensions: Height: 8.5 inches Width: 1.92 inches Length: 1.92 inches Weight: 0.74 Pounds `
Paul Mitchell Platinum Blonde Violet Shampoo gently removes yellow tones from light to medium blonde hair. Perfect for silver, gray, or white hair, it keeps colors bright and fresh. This shampoo nourishes hair while reducing brassiness. A soft, clean scent makes every wash pleasant. Hair feels smooth, shiny, and healthy after use.
Advantages
- Purple tones remove yellow and orange brass in hair.
- Brightens light to medium blonde and gray shades.
- Leaves silver and white hair looking fresh and clean.
- Gentle formula keeps hair soft and healthy.
- Easy to use for regular hair care at home.
Our Recommendations
Paul Mitchell Platinum Blonde Violet Shampoo really works well on my light blonde hair. Brass tones disappeared after just a few washes. Hair feels soft and looks brighter every time. Color stays fresh longer without any dullness. A nice choice for silver and gray hair too. Gentle on the scalp and does not dry my hair out. Easy to use and smells pleasant without being strong. Perfect size bottle that lasts a good while. I am happy with how my hair looks now. Definitely a good shampoo for anyone with blonde or gray hair.
10. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 10.1 Fl Oz
- Brand: Joico
- Manufacturer: Joico
- Color: Blonde Violet
- Dimensions: Height: 8.0 inches Width: 2.1 inches Length: 2.1 inches Weight: 0.625 Pounds `
Joico Blonde Life Violet Shampoo keeps blonde hair cool and bright. It removes brassy and yellow tones for a fresh look. Monoi and Tamanu oils gently nourish and add shine. This sulfate-free formula protects hair while cleansing softly. Perfect for anyone wanting vibrant, healthy blonde hair.
Advantages
- Keeps blonde hair cool and bright without dullness.
- Removes unwanted yellow and brassy tones quickly.
- Adds shine and smoothness for healthy-looking hair.
- Contains gentle oils that nourish and protect strands.
- Free from sulfates, safe for daily use and color.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh. It removes yellow tones fast and easy. Hair feels soft and shiny after each wash. The scent is mild and pleasant, not strong at all. I love that it’s sulfate free and gentle on my scalp. The violet color really helps keep brassiness away. My hair looks healthier and feels smoother every day. Great for anyone who wants cool, bright blonde hair.
Frequently Asked Questions
What Is The Purpose Of Purple Shampoo For Blonde Hair?
Purple shampoo neutralizes yellow or brassy tones in blonde hair to keep it looking fresh and bright.
How Often Should I Use Purple Shampoo On Blonde Hair?
Use purple shampoo 1-2 times a week to avoid dryness and maintain cool blonde tones.
Can Purple Shampoo Damage Blonde Hair With Frequent Use?
Frequent use can cause dryness, so always follow with a conditioner to keep hair healthy.
Does Purple Shampoo Work On All Types Of Blonde Hair?
Purple shampoo works best on cool and ash blondes but may not suit warm or golden tones.
Buying Guide On Best Purple Shampoos For Blonde Hair
1. Check the Purple Pigment Strength
Stronger purple pigments remove yellow tones faster. Gentle formulas suit frequent use. Choose based on your hair’s brassiness level.
2. Look for Moisturizing Ingredients
Blonde hair can dry out easily. Ingredients like argan oil or shea butter help keep hair soft. Avoid shampoos that strip natural oils.
3. Consider Your Hair Type
Fine hair needs lightweight formulas to avoid heaviness. Thick hair benefits from richer cleansing shampoos. Match shampoo to your hair texture.
4. Read Product Reviews
Real user experiences reveal effectiveness and scent. Check for comments on color results and hair feel. Reviews help pick the best option.
5. Pay Attention to Usage Instructions
Some purple shampoos require short application times. Others need longer to work. Follow directions to avoid purple stains or dryness.
6. Choose a Brand with Good Reputation
Trusted brands often offer safer formulas. Look for products free from harsh chemicals. A reliable brand ensures better hair care.
7. Think About Your Budget
High price doesn’t always mean better quality. Affordable shampoos can work well too. Find a balance between cost and benefits.
8. Test for Allergic Reactions
Apply a small amount to skin first. Watch for redness or itching. Stay safe by checking before full use.
Conclusion
Choosing the right purple shampoo helps keep blonde hair bright and fresh. It reduces yellow and brassy tones, making hair look cleaner and healthier. Using these shampoos regularly can save time and money on salon visits. Just remember to follow the instructions to avoid dryness or over-toning.
Each product works a little differently, so find one that suits your hair type and needs. With the right care, blonde hair stays vibrant longer. Soft, shiny, and cool-toned hair is possible at home. Try different options until you find your favorite.
Healthy blonde hair is easier to maintain than you think. Purple shampoo is a simple step that makes a big difference. Give your blonde hair the care it deserves with these top choices. Keep your look fresh, bright, and beautiful every day.